You’ve heard it before the world has changed. Social media is everywhere, and it’s changing how we all interact with each other. If you want to build trust and credibility with your audience, you have to be consistent. What does that even mean? How do you do it? 

Consistency Builds Credibility

Consistency builds credibility, which in turn builds trust and loyalty. Consistency is essential in building trust with customers. 

Don’t let the thought of repetition scare you away from posting on social media every day. If something you post receives positive user feedback, consider using that same content in other posts.

Step 1: Keep Your Audience In Mind When You’re Posting

When you’re posting, think about what types of things your ideal followers want to see. Posting a link to an article on how to grow tomatoes will be more interesting for people looking for gardening tips than those interested in sports. 

Use hashtags like #gardening or #vegetable_garden so that your post can be easily found by those who are looking for it. If you want to take things further, use photos and videos instead of just text-based posts. 

Videos tend to perform well on Facebook and Instagram because they encourage engagement from your audience. Another great tip? Use links! Links can help increase social media engagement because they allow users easy access to other content which may interest them.

Step 2: Share Content Consistently

To build trust and credibility with your audience, sharing content consistently is necessary. Unfortunately, building a content strategy is the most difficult aspect. It requires you to find new sources of information, determine what type of content will be useful for your readers and then make sure they see it regularly. 

It’s no wonder that so many people struggle with this step! If you can do this well—if you can create an effective distribution schedule—you’ll be rewarded with plenty of new followers who appreciate what you’re doing.

Step 3: Switch It Up Once In A While (But Not Too Much)

To stay on top of your audience’s minds, you need to keep things fresh. You should occasionally change things up so that people don’t get bored with your content or brand. 

It’s important not to change too frequently or drastically—if you do this, people may lose interest in what you’re doing and move on. If you do decide a big change is necessary for whatever reason, make sure that it’s not just a one-time thing; if something isn’t working out the way it should be working out (or at all), then try something different!

Step 4: Showcase Your Content On Other Social Media Platforms As Well

In addition to sharing your content on your personal Facebook and Twitter pages, you should also share it on other social media platforms. When you post the same content on multiple platforms with different audiences, you demonstrate your expertise in your industry and build credibility with a wider audience.

This is also a great chance to use hashtags, the “keywords” used by people when they’re posting content on social media sites. In order to reach new people who may not be following you yet (or at all). If someone searches for a hashtag related to what you wrote about, they will likely see the post!

Conclusion

We hope this article has given you some insight into how consistency can help you build trust and credibility with your audience.